Landing Page Copywriting:
Maximize Your Leads with Highly Targeted and Relevant Landing Pages.
A landing page has one primary goal: to build a list around one specific offer.
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Each of your marketing campaigns and traffic sources, such as social media posts and ads, Google searches, or email promotions, should have its own unique landing page.
This approach helps you capture and convert more leads, ultimately growing your most valuable asset...your email list.
Here’s the thing...
"Landing pages are the least popular type of signup form, but they have the highest conversion rate (23%) - Hubspot
The rule of three for creating a standout landing page
A landing page has one goal. The goal is lead generation. It's not accessible by website. It's designed to attract visitors from search engines, ads, emails, and social media.
When someone arrives on your landing page, the content needs to match their expectations. keeping them interested and engaged.
To maximize effectiveness, skip the navigation menu. By staying focused on your main goal, you increase the chances of converting visitors into qualified leads
Here's how I can help you convert visitors into qualified leads.
Offer Optimization:
Before the copy comes the offer. It should fulfill a desire relevant to your prospects and be easy for them to use.​​​
Powerful Headline:
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Your headline is the first thing your prospects will see. It should capture the essence of your offer.
Turning Features Into Tangible Benefits:
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Your landing page should clearly address the prospect's question: "What's in it for me?" It's crucial to provide a compelling reason for visitors to continue reading and take the action you want them to take.
Using Copywriting Techniques And Frmaworks To Write And Structure Your Landing Page:
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There are two parts to copywriting: what you say and how you say it. What you say is the message you want to communicate clearly. How you say it involves the words you choose, the structure, the call to action, and the tone.
What to Expect After Booking Your Discovery Call:
Step 1:​
Initial Questionnaire:​
Schedule your discovery call and complete a preliminary form with essential details about your project.​
Step 2:
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Discovery Call & Proposal:
During our call, we'll assess if we're a good fit. If we proceed, I’ll send you a proposal, contract, and invoice.
Step 3:
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Onboarding Process:
Once the contract is signed and the invoice is paid, you'll receive a welcome email with next steps. This includes setting up our kickoff call and sharing important information in your dedicated client folder. I’ll need access to your customer insights, target audience profiles, and any relevant research.
Step 4:
Deep Dive Research:
I will conduct thorough research, including interviews, surveys, and competitor analysis. I'll review any existing customer feedback and data.
Step 5:
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Crafting the Messaging Based on the research:
I’ll develop a strategy and messaging plan that aligns with your brand’s goals.
Step 6:
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Writing
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I’ll draft your copy and create wireframes for better context.
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Step 7:
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Final Delivery and support:
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I’ll email the completed copy and take your feedback through a live call. You will then email me back with the edits that we agree upon. You'll get two free rounds of revisions.
Just a sec... there's something more...
Bringing me into your team means you're covered by...
The Copywriter-Who-Really-Cares Promise
Consistant Communication:
You’ll receive regular updates, so you’ll always know the status of your project and never have to wonder if I’m off on an extended break.
Punctuality:
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Your deadlines are my priority. I ensure your copy is delivered on time. Unless we both agree to an extension.
Personal Attention:
Your project isn’t just another job for me. it’s a partnership. I take the time to thoroughly understand your business, your audience, and your goals.
Post Delivery support:
My support doesn’t end with the delivery of the copy. You will receive 2 weeks of support after your copy goes live. This support focuses on fine-tuning and improving the existing copy if required. (not creating new content from scratch)